The Canvas Kit
Cincinnati is the crown jewel of the Midwest.
It is a melting pot for culture, music, and art. Home to a vibrant and thriving arts community that is, quite literally, changing the face of the city. As a club and a pillar in the community, FCC is committed to facilitating the growth of this culture and promoting an environment for artists to share their stories.
Representing all aesthetics, techniques, movements, and cultures, the streets of Cincinnati represent the changing face and evolving culture of the city.
Client: FC Cincinnati
Year: 2023-24
Opportunity: Connect the club with thriving arts community in Cincinnati.
Design: Jared Wagner, Carly Duke Photography: Joseph Guzy
Taking inspiration from the artistic story that drives our 2024 kit, these marks help enhance the idea of creative freedom and establishing yourself amongst your community and the world. The All for Cincy jocktag brings a splash of energy from a paint drop hitting the canvas while the back of neck tagline, “Make Your Mark”, encourages being unique, creative, and to tell YOUR story.
Community Activation
This initiative shined a light on the city’s arts community and empowered local artists to express their creativity in alignment with the core values and vision of the club. Select artists transformed the actual 2024 Kit into their canvas, while others created their own masterpieces on alternative mediums. The artworks created through the Canvas Kit project will be available at auction, with 100% of the profits going directly to the artists.