The River Kit

The 2023 Primary Kit drew its inspiration from the Ohio River.

Cincinnati was founded on the banks of the Ohio River. The river is a symbol of power, evolution and the ever-changing landscape of this dynamic city.

This kit design represents the literal and philosophical movement of Cincinnati.

Client: FC Cincinnati

Year: 2023

Design: Jared Wagner, Carly Duke Photography: Joseph Guzy

Leading up to the Kit Reveal, we released multiple teasers to get fans excited about the drop.

We extracted elements of the kit design for our Home Opener to create a commemorative ticket and wrap our stadium plaza stair entrance.

Community Activation

I love looking for ways to integrate the community in each of my projects.

February 15 is National Hippo Day. The direct translation of the word hippopotamus in Greek means “Horse of the River.”

Fans who purchased the River Kit at the Team Store received a limited-edition poster featuring the Cincinnati Zoo’s biggest stars, Fritz and Fiona, sporting River Kits.

FC Cincinnati and the Cincinnati Zoo also partnered together on the MLS Works Greener Goals Initiative, including a cleanup of the Ohio River.